One of the biggest problems in public advocacy is translating abstract policy issues into the sort of concrete realities that bite the public on the rear end and get them to care. Happily, the RIAA and its ridiculous insistence on the most secure DRM imaginable — no matter how impractical, expensive, or user unfriendly — provides an endless series of such “teachable moments.” The recent announcement by MSN that it will shut down its music service and will therefore no longer refresh DRM keys is just such a moment.
MS found itself in a hard place. To offer the service it wanted, it needed to make commitments to the music industry about DRM. I do not think at the time MS understood this to mean that it would have a perpetual expense to maintain the service no matter what. Generally, if you decide the headaches aren’t worth it, you shut down.