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Today, 24/7 Media, Adtegrity, AOL, Condé Nast, Google, Microsoft, SpotXchange, and Yahoo!, with the support of the Interactive Advertising Bureau, released a set of best practices to reduce ad revenue to operators of websites that trade in counterfeit and copyright infringing materials. The agreement was announced by the United States Intellectual Property Coordinator (IPEC) as part of its efforts to encourage voluntary private initiatives to discourage infringement online. If applied properly, this list of practices could reduce revenues to illicit websites, without blacklisting legitimate ones.
The following can be attributed to Gigi B. Sohn, President and CEO:
The "Best Practices Guidelines for Ad Networks to Address Piracy and Counterfeiting" released today is a sensible document that seeks to balance internet users' free speech, privacy and fair use rights with content owners desire to protect their copyrights. What the document also highlights is the need for rightsholders to develop best practices of their own - half of the document is devoted to setting out the form and structure for effective notices of infringement from rightsholders, providing the information needed for the parties to work together. This is far preferable to having the ad networks engage in guesswork that can have unintended consequences for users.
There now exist separate sets of best practices for payment processors and ad networks, as well as a copyright alert system which places much of the responsibility on internet service providers. It is now time for the content community to develop its own set of best practices to ensure that rights of internet users and intermediaries are protected in their efforts to enforce their copyrights. The Administration should encourage these rightsholders best practices with as much enthusiasm as they have for best practices for intermediaries.
A link to the announcement can be found here.