Posts by Ryan Clough and Harold Feld

T-Mobile’s Zero-Rating of Pokémon GO Raises Questions for the Open Internet

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Beginning yesterday, T-Mobile is offering a limited-time promotion tied to the wildly popular augmented reality game Pokémon GO, in which the mobile data used by the game will not count toward a customer’s data cap. This is yet another form of zero-rating, a practice that can raise serious concerns about competition policy, net neutrality, and consumer choice. Amidst a global Poké-craze, we shouldn’t lose sight of what this may portend for the future of the open internet. So we want to take the opportunity to raise a number of questions about this promotion which would also be important to answer for any other zero-rating service proposal. Before concluding anything about this promotion or any similar plans that may be proposed, it is important to better understand their potential dangers and benefits.

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