T-Mobile’s Latest Zero-Rating Plan Could Have Negative Competitive ImplicationsNovember 10, 2015
The following statement can be attributed to John Bergmayer, Senior Staff Attorney at Public Knowledge:
“T-Mobile should consider ways to offer customers more value in ways that do not have the competitive implications of its zero-rating efforts to date, including today’s “Binge On” announcement. For example, it could put the choice of which services to zero-rate in customers' hands, not its own, or explore ways to allow customers to freely stream lower-quality media regardless of its source. Under its current model, customers might choose to use a service simply because it doesn't count towards their data plans, rather on its merits.
“Turning the mobile Internet into a carrier-controlled walled garden is ultimately a bad idea for consumers, for all online services (even those included in T-Mobile’s zero-rating today), and for the wireless industry as a whole. In the name of competing with AT&T, Verizon, and Sprint, T-Mobile should not not take steps that could have such troubling competitive implications.”